Check it out – use this fun test to see which part of your brain is dominant. Amazing!http://www.news.com.au/dailytelegraph/story/0,22049,22535838-5012895,00.html

Switzerland is very beautiful. You've got the tremendous landscape – the distant Alps, the blue lakes, green meadows. And Switzerland is very prosperous. I've stopped counting the number of extremely expensive cars I've seen these last weeks (Aston-Martins, Rolls Royces, Ferraris, Lamborghinis). Zürich especially "breathes" money and stability. The quality of service is impressive – [...]

Starting today, I've got a new job. I'll be working as User Experience Designer in Google's European Engineering Center in Zürich, Switzerland. Quite a change: a new job, a new city, a new country – with a somewhat similar, but also rather different language. Germans can easily be fooled into believing that things in Switzerland [...]

In the 2006 American Customer Satisfaction Index Apple scores highest of all computer makers. Even though overall, customers were less satisfied with their computer manufacturers than with their car dealers,

Following up on my critique of eye tracking as a technique for gathering usabilty input, I just discovered a post from Jared Spool from mid-June titled “Eyetracking: Worth the Expense?” Great to see that Jared seconds my thoughts from his wealth of experience:

A couple of months ago, L’Oréal introduced its “Men’s Expert” series of products targeted exclusively at men, taking into account the typical issues with men’s facial skin. I don’t want to focus on the products themselves (which I like quite a bit), but rather on the marketing and branding used. The packaging’s technoid, mechanistic appearance [...]