AOL Usability Newsletter: German UI blog online

I just put the AOL Usability Newsletter online – it’s my German blog for AOL-related usability topics. It’s another usability evangelist instrument I’m using to influence the organization at AOL Germany[GP:AOLDE]. Fortunately, there is a high degree of user- centeredness (or: let’s say, customer- centeredness) already in place at AOL. AOL’s earlier claim – something that could be paraphrased as ‘the Internet for the rest of us’ – is so strongly ingrained in the culture that it sometimes seems to be difficult to create more demanding, more interesting user experiences.

It’s interesting times. We’ve got a number of fascinating products in the pipeline, and internal developments are taking place all over the company. We’ve got a new CEO since last December, and he’ll mold the firm to better suit him. Of course, change is not always welcome. But we’re in a fast-paced environment, and the competition’s not easy either. So we’d better get faster. 🙂

I’m starting my AOL Usability Newsletter with an article on Web2.0 – the ubiquituous buzzword that seems to difficult to define -, and I’m planning on keeping it up and running with up-to-date topics as they come along.

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