IDEO’s Tim Brown on Design Innovation

The Business Innovation Insider features an excerpt from a talk by IDEO‘s Tim Brown. When I saw Tim on stage at the 2004 CHI, I was deeply impressed ? his enthusiasm and presence made his talk a highly memorizable experience. And, obviously, so was SAP’s Hasso Plattner when he first met the IDEO people and later decided to put $35m into Stanford’s D.School. Tim Brown’s talk can be viewed on the MIT World website.
According to Brown, design is everywhere around us – on the covers of business magazines, as part of consumer experiences at companies like Nike and Apple, and increasingly mentioned by Fortune 500 executives as an important way to grow a business. For many companies, design thinking is a way to create the future.
And right they are. Innovation doesn’t happen by accident. Someone must drive it.

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