November 8 saw this year's worldwide No. 1 usability event – the World Usability Day, conceived by the international Usability Professionals Association (UPA) and carried out in 23 countries by local UPA chapters or other interested parties. I took part in the event in Hamburg, Germany, which attracted over 300 people from industry, administration, and academia. My invited talk on Google User Experience was the final element of this great and well organized event and was very well-received by the approximately 150 people in the audience. Exciting!