Coverage for WUD 2010 in Zürich

Last Wednesday I gave a talk on "UX as the 'project glue' in product development projects" at the Zürich World Usability Day 2010 to an audience of approx. 120 people! My central statement was: Usability Professionals are in a unique position to becoming the "project glue" within product development processes because two layers we operate on: our deliverables serve as a focus point for business requirements and technical implementation, and our methods help structure internal communciation within the team as well as drive user-centered innovation. The talk was very well received – got lots of great questions afterwards, and there are a couple really nice comments on Twitter and in the blogosphere as well. Here are some pictures (thanks to @swissupa)

Sweet spot 

Focus point

Also would like to link to the great illustrations the talented artist Roland Stahel was doing while listening to our talks. Take a look at his photostream on Flickr!

More great stuff at this World Usability Day event:

  • Clive van Heerden (Philips) showed some fascinating "design probes"
  • Sibylle Peuker (Zeix) spoke about innovative communication and showcased a couple of examples from her previous work at Swisscom Innovation and her new endeavors at Zeix AG
  • Patrick Grässle (KnowGravity) told us about quality assurance in requirements engineering
  • Rinaldo Dieziger (Supertext) held a very engaging presentation on the power of the word and how to write good copy
  • Sascha Weisshaupt (Swisscom) elaborated on branding and re-creating a brand

Overall, this was a fantastic event with a very engaged audience and great presentations. Thanks a lot to the organizers and sponsors!

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